12 cool holiday marketing tips to boost your Christmas sales

November 30, 2018


The festive season is almost here. It’s time for fun, for cheer, and of course, for a jump in your sales. Marketers are looking for numerous ways to upsell their products through various channels. Strategic planning of your advertising campaigns can take your business way ahead.

Here are some powerful marketing tips that can help catapult your sales this holiday season.


  • Send campaigns well ahead of holidays: Using cmercury’s Campaign scheduler, you can effortlessly schedule and plan all your campaigns.
  • Leverage social media to promote your brand: Using cmercury’s FB retargeting plan, you can re-engage your customers who are FB users by matching email addresses in your list with FB mail addresses.
  • Consider sending text ads and notifications with countdown timers for your offers: Give customers a sense of urgency to purchase swiftly. Help them keep procrastination at bay. cmercury enables you to set up timers that can grab your customer’s attention.
  • Analyse historic data of holiday campaigns and adapt/ modify your campaigns: cmercury’s lead-gen module enables you to perform a complete analysis of all your campaigns.
  • Think about advertising in-season products: This is the time when gifting is top of mind. Position your product as the perfect gift. cmercury’s predictive intelligence capability which employs advanced machine learning techniques enables you to send highly personalized and automated content on latest trending products.
  • Add more colour to your holiday campaigns: cmercury offers you the benefit of high responsive templates using which you can customize your campaigns easily.
  • Send customized product recommendations along with standard promotional mails: Using cmercury’s marketing automation suite, you can personalize your campaigns to your unique customer. This can also automate your cart abandonment triggers.
  • Make maximum benefit from your SMS marketing: With Caspar cmercury, you send and analyse your SMS campaigns in-depth.  You can also deliver in-app notifications to your mobile app-users.
  • Focus your advertising campaigns to a wider audience: With cmercury’s exceptional list-building potential, you can easily grow your list of mail recipients through opt-ins in your website.
  • Target your customer’s browsers, mobiles and desktops with Web push notifications: Using cmercury’s push notifications, you can engage your customers even when they are out of your website.
  • Keep your audience updated with your stocks: With cmercury, your customers will readily get live content news feed from your website, which can undoubtedly increase your online sales.
  • Become a re-marketing pro: Using Caspar’s cmercury you can not only track the open and click rates of campaigns, but also analyse website activities which can boost your conversion rate.


cmercury is an ML-based all-in-one solution for all your digital marketing needs. Subscribe to cmercury and give your business a facelift !

Happy planning! Happy holiday marketing!

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    1 comment

  • kartzhub December 20, 2019

    Seriously, what a great reference for people who need help and advice when it comes to marketing! This is perfect!! I also learned a few things myself.

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