How Triggered Conditional Messaging instantly increases revenue in B2C platform?

August 12, 2016

Bulk SMS has been there as one of the phenomenal channels in B2C platform since the time mobile phones have become an unpreventable belonging in men’s daily routine. As time advanced, new strategies were brought to the pipeline to grab a greater share of the mobile screen through SMS service. Today, the entire master plan of SMS blast is shaping up to new, next levels, which electrify sales platforms with higher conversion numbers.

You just can’t even stand a chance with traditional bulk SMS services to get an edge over your competitors. There you certainly need the advantageous assistance based on latest technologies.

cmercury’s Triggered Conditional Messaging (TCM) is one such a tool to instantly act to increasing the revenue of B2C platforms like eCommerce, Travel & Hospitality, Media & Entertainment, Retail, and Education.

What is TCM?

TCM is a simple yet revolutionary conditional messaging tool intended to productively help marketers automatically push SMSs and In-App notifications, based on user behavior during an email campaign. In this communication series, we will focus on the SMS module of TCM.

Unlike the conventional bulk SMS methodologies, TCM is powered by comprehensive automated, conditional messaging capabilities, which helps the marketer to create extended Omni channel interactions on their marketing and promotional communications. The feature-rich TCM ensures instant uplift in customer engagement and revenue generation, especially in mass email campaigns.

Following are the strategies we successfully apply with TCM to help our clients increase their returns from their email programs.

Triggered SMS to email non-openers

Millions of promotional emails are sent by marketers every day. However, as the average email open rate stands between 10% and 15%. In few markets, this goes even as low as 5%, whereas matured email marketers see open rates well above 30%. A substantial percentage of emails still remain unopened! This statistics open up a huge opportunity and requirement for the marketer to reach out your customers for engagement through different channels. Text message is one such a powerful channel by which you can send an extracted version of the same content to the email non-openers with the help of TCM. You could easily track the email non-openers and send them scheduled SMSs.

Triggered SMS to unengaged email openers

A second cluster of the customer base includes all set of users who opened your promotional emails but did not proceed further. With TCM, you can analyse who hasn’t clicked on opened emails and send them scheduled custom short messages. This will definitely increase the engagement further and should help the marketer with a strong brand or promotional re-call leading to revenue uplift.

email marketing triggered sms

Triggered SMS alert to those who left cart

This would probably be the best bet for many verticals including eCommerce, travel etc. When a customer leaves the portal after adding a product in the cart and without purchasing the same for some reason, you could follow-up him/her with a reminder SMS. Even if the customer is not getting engaged with the triggered SMS, you could exclusively offer him/her attractive offer to complete the purchase through another follow-up SMS.

 

Stand-alone mass-SMS-campaign to reach end customers

TCM is also stacked up with mass-SMS-campaign feature by which marketers in any domain can easily push promotional messages to the end customers. Also, you can trigger SMS for any notification with TCM.

 

A brief case study on how TCM helped one of our clients in Hospitality industry to create an upsell opportunity

One of the biggest 5-star hotel chains in India approached us with a concern of lesser email customer engagement. The scenario was simple that the hotel chain was heavily relying on mass mailing to the customers in their database. However, the revenue generation from the channel was taking a hit in the run. Analyzing the whole business case, we suggested them to go with TCM.

email marketing triggered sms

Having TCM implemented in the ecosystem, the client could automatically follow-up the campaign non-responders (email non-openers), and unengaged customers (non-clickers) with conditional SMS Campaigns. We also sent service related promotional SMSs to the customers who just checked-in the hotel, as well who checked-out with custom content. Completing hardly a month since the implementation of TCM, the user engagement was literally overwhelming which resulted in the company to achieve substantial revenue uplift as against the previous months.

Are you the one among those vendors who struggle with lesser email open rate? No problem! We can help you with a proven strategy which has helped a handsome amount of clients. Just reach us and we’ll help you surge revenue.

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    6 comments

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    Reply

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