Strategies you should Consider to Improve Email Deliverability
August 9, 2016
According to researchers, only 76% of Emails get delivered. So, what happens to the rest? A detailed study is certainly needed. And from the study conducted we have noted down few strategies that you should practice to ensure better email deliverability. Email might be the best convertible digital marketing tool. But the same looks futile if it fails to get delivered in the inbox. Just imagine that you have to send an inland letter and you post the letter at a nearby post office. What would be the story if the postman couldn’t deliver the letter if the house mentioned in the address is locked, or a dangerous dog is out there in the lawn? This is what exactly happening with Email delivery. So, we have come up with some solutions to overcome the common deliverability issues. Let’s check them.
REDUCE BOUNCE RATE
Emails get bounced back due to several reasons. Soft and hard bounces are the two named categories we have here. While soft bounces occur due to temporary issues like unavailable server or full inbox, hard bounce most probably happens as a result of invalid or blocked email address. So, a strategy would be great to cut down the bounce rate which can massively be effective in increasing email deliverability.
NEVER BUY BULK EMAIL ADDRESSES
It might look cheaper and easier for you to have a good number of Email addresses when you buy Email addresses from third party vendors. Are they really worthy for your business? All you get is a mix-up of email addresses and there you should sincerely start thinking about quality, not quantity. Because, with this junks, you can do nothing but send unsolicited Emails, which can easily be reported as spams by receivers those who don’t want to see such sort of Emails in their primary inbox.
CREATE ENGAGING EMAILS
Creating engaging Emails are always effective. It will help you to get your emails delivered right to the inbox rather than misplaced to the spam folder. That is if your Emails make a high level of engagement, ISPs allow you to get through until your Emails reach the primary inbox analyzing the user behavior of your past Emails. This is simply because of the high demand of your Emails, which really makes the receiver engaged by opening, clicking, scrolling and reading it.
There are only a few tips to improve Email Deliverability. Do you have any tip to express? Just do comment below and let us know. Well, if you’re looking for any help to improve your business Email deliverability, we’re happy to assist you.
Please feel free to connect us.